Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies
Keywords:rice, marketing, neutrosophy, SVN numbers
Abstract: In Ecuador, specifically in the Yaguachi Canton, there is an enormous potential in the rice production, which unfortunately is not being well used and driven by marketing strategies. In this work, marketing strategies were developed that help to sustain the commercial activity of rice in Yaguachi Canton and its surroundings. The proposed strategies were analyzed and prioritized using SVN and Euclidean distance for the treatment of neutralities. The paper ends with conclusion and future work proposal for the application of neutrosophy to new areas of marketing.
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