A Study of Social Media linked MCGDM Skill under Pentagonal Neutrosophic Environment in the Banking Industry

Abstract

Social media is a new observable fact in computer-based technology and neutrosophic theory.
Researchers are now thinking of the power of social media in banks as it is the fastest expanding
online noticeable fact and banks with poor presence in social media are facing identity crisis under
uncertainty fields. Through social media we can share ideas and information through establishing
virtual networks. Initially it was evident that people used it for personal interaction with friends and
relatives but with changing time it is established that business houses and financial institutions
including Banks are using this popular technology to reach out to the prospective customers.
Especially in the banking industry digital communication is becoming most popular and powerful
as here consumers' interface is obligatory. Online communication has become a powerful medium
between banks and consumers. The power of social media is to connect and share information with
people across globe. Social Media in Indian Bank is not only a medium of advertising but it also
helps the Banks to be a part of their customers’ life as this relation involves conversation beyond
business under neutrosophic environment. The aim of this study is to find out the best social media
as per users’ preference and explore its impact on Banks’ business in pentagonal neutrosophic
(PNN) arena by increasing customer satisfaction and augment customer relationship management
in banking industry