Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies

Authors

  • Pablo José Menéndez Vera Universidad Espíritu Santo, Samborondón, Guayas, Ecuador
  • Cristhian Fabián Menéndez Delgado Universidad Espíritu Santo, Samborondón, Guayas, Ecuador.
  • Miriam Peña Gónzalez Universidad de Guayaquil, Facultad de Ciencias Matemáticas y Físicas, Guayaquil, Ecuador.
  • Maikel Leyva Vázquez Universidad de Guayaquil, Facultad de Ciencias Matemáticas y Físicas, Guayaquil, Ecuador.

Keywords:

rice, marketing, neutrosophy, SVN numbers

Abstract

Abstract: In Ecuador, specifically in the Yaguachi Canton, there is an enormous potential in the rice production, which unfortunately is not being well used and driven by marketing strategies. In this work, marketing strategies were developed that help to sustain the commercial activity of rice in Yaguachi Canton and its surroundings. The proposed strategies were analyzed and prioritized using SVN and Euclidean distance for the treatment of neutralities. The paper ends with conclusion and future work proposal for the application of neutrosophy to new areas of marketing.

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Published

2016-12-15

Issue

Vol. 13 (2016): Neutrosophic Sets and Systems

Section

SI#1,2024: Neutrosophical Advancements And Their Impact on Research

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 Creative Commons Attribution (CC BY) license.

How to Cite

José Menéndez Vera, P., Fabián Menéndez Delgado, C. ., Peña Gónzalez, M., & Leyva Vázquez, M. (2016). Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies. Neutrosophic Sets and Systems, 13, 70-78. http://fs.unm.edu/nss8/index.php/111/article/view/511