A Hybrid MCDM Approach for Evaluating Financial Performance Based on A Set of Business Companies

Abstract

This paper uses multi-criteria decision making (MCDM) to evaluate the 
f
 inancial performance based on a set of business companies. This study proposed a 
decision-making methodology for computing the criteria weights and ranking the 
alternatives. The decision-making methodology is integrated with plithogenic sets to deal 
with uncertainty information. We collected seven criteria and eleven alternatives to be 
ranked. We used the WSM method under the plithogenic sets to rank the alternatives. 
The results show the Profitability criterion has the highest importance and the Market 
Valuation criterion has the lowest importance. In the ranking of alternatives, we show the 
alternative 11 has the highest ranking of alternatives and alternative 5 has the lowest 
ranking of alternatives. We compared our model with other MCDM methods. The results 
show that our model is effective compared to other MCDM methods. 

DOI: 10.5281/zenodo.14644796