I use of the neutrosophic in the valuation of marketing strategies 2.0 for the positioning of a tourist destination. case Patate, Ecuador

Abstract

The present investigation approaches a thematic one necessary and current for the country like it is it the marketing 2.0 for the tourist positioning, identifying as problematic main the lack, bad application and direccionamiento of the marketing strategies 2.0. Considering that the use of digital tools has gone evolving and more and more it is part of the positioning of the tourist destinations. Due to it, he/she was carried out a methodological design that included the application of technical of investigation like: it interviews and he/she interviews, with what information of use of these platforms was obtained on the part of the potential visitors, also, of knowing the administration of the municipality in topics of tourist promotion. It is for it that the objective of the investigation is guided toward valuing from a focus neutrosophic the marketing strategies 2.0 for the positioning of a tourist destination. Case Patate, Ecuador. The obtained results are presented strategies that you/they go addressed to: I design of a tourist web and creation of profiles in social nets in tendency, as: Facebook, Instagram and Tik Tok; among other, with the purpose of, to arrive at a bigger market, to give to know Patate in a quicker and more effective way, it stops this way to get the increase of visitors' arrival to the canton. That which with the support of the sciences neutrosophics you can deepen in the results presented in this investigation.