Impact of the development and implementation of a multiplatform mobile application in the gastronomic sector: an analysis through the neutrosophic PEST-SWOT approach

Abstract

The dizzying technological advance has permeated all areas, including gastronomy. In this context, the development and implementation of a multiplatform mobile application has generated a significant impact in this sector. This article explores how this technological innovation has transformed the operational and commercial dynamics of gastronomy, using the neutrosophic PEST-SWOT approach. Through detailed analysis, political, economic, social and technological (PEST) factors are examined and combined with an exhaustive study of strengths, weaknesses, opportunities and threats (SWOT) from a neutrosophic perspective, revealing the complexity and dynamism inherent in this interaction. Neutrosophic analysis allows for a deep understanding of the uncertainties and ambiguities surrounding the implementation of mobile applications in gastronomy, offering a holistic and nuanced view. The findings show that while there are significant challenges, such as adapting to rapid technological changes and data management, there are also vast opportunities to improve operational efficiency and user experience. This study highlights the importance of an adaptive strategy that is aware of the multiple dimensions of the dining environment, suggesting that success lies in the ability to navigate and balance these complex forces.