Evaluating University Crisis Management: A Neutrosophic LogTODIM Framework for Public Opinion

Abstract

The evaluation of public opinion management capability for public crises in 
universities assesses the ability of universities to guide and handle public opinion during 
crises. The evaluation covers areas such as opinion monitoring, crisis response, information 
dissemination, and media communication. Through a systematic assessment, universities can 
improve their crisis management capabilities, reduce the spread of negative public opinion, 
and maintain campus stability and reputation. The public opinion management capability 
evaluation for public crises in universities is multiple-attribute group decision-making 
(MAGDM). Recently, the Logarithmic TODIM (LogTODIM) technique was interpreted to 
cope with MAGDM. The single-valued neutrosophic sets (SVNSs) are interpreted as decision 
tools for characterizing fuzzy data during the public opinion management capability 
evaluation for public crises in universities. In this study, the single-valued neutrosophic 
number combined Logarithmic TODIM (SVNN-Com-LogTODIM) technique based on the 
SVNN Hamming distance (SVNNHD) and SVNN Euclidean distance (SVNNED) is 
interpreted to solve the MAGDM under SVNSs. Conclusively, numerical study for public 
opinion management capability evaluation for public crises in universities is interpreted to 
elucidate the SVNN-Com-LogTODIM technique through comparative analysis. 

DOI: 10.5281/zenodo.13988405