Neutrosophic evaluation through the PESTEL method

Abstract

This study addresses the complexity of assessing key factors in strategic decision-making through PESTEL analysis applied with a neutrosophic perspective. In a context of increasing uncertainty, organizations face challenges in accurately interpreting political, economic, social, technological, environmental and legal factors, which are fundamental for sustainable development and informed decision-making. The importance of this topic lies in the need to integrate approaches that not only describe these factors in a static manner, but also address the ambiguity and complexity inherent in the variables that compose them. By applying the PESTEL method in its neutrosophic version, the study aims to go beyond conventional approaches, capturing the dimensions of uncertainty that often go unnoticed in traditional analyses. In terms of methodology, the study uses neutrosophic analysis on the PESTEL framework, incorporating flexible variables that allow capturing the multiple perspectives of experts in each of the factors analyzed. The findings reveal that by integrating the neutrosophic approach, it is possible to offer more dynamic and accurate assessments of the challenges faced by organizations in complex environments. This research contributes significantly to the field by proposing a new approach to strategic analysis that overcomes the limitations of previous static models. In practical terms, the results provide tools to enhance organizational resilience by enabling a more nuanced assessment of external factors, thereby facilitating more informed and adaptive decision-making. In conclusion, this study not only enriches theoretical knowledge about strategic analysis but also contributes practical solutions that can be applied to a variety of business and public policy contexts.