Effect of the 7P's of the Marketing Mix on the Sales Strategies of a Private University: a comprehensive analysis using the neutrosophic PEST-SWOT approach

Abstract

The article focuses on the effect of the 7Ps of the Marketing Mix with respect to the Sales Strategies of a Private University exploring a growing trend in development towards the educational market. Although there have been some recent developments towards most of those substantially engaged with educational marketing, there seems to be a clear lag in research addressing how these variables relate to higher education institutions especially in areas where political-economic, social and technological determinants are of great importance. The study also seeks to address these issues using a neutrosophic PEST-SWOT approach in the hope of positioning external factors with respect to internal ones in a more effective and relevant manner to respond to uncertainty effectively. The findings show the possibility offered by the interaction of these elements when framed in a neutrosophic lens as providing anchors from which strategies can be developed to improve sales and student recruitment and consequently retention. In effective marketing of educational institutions, such an epistemology makes this work not only a more effective marketing decision-making tool, but affirms the need for agility and change in an environment as unstable as academia. This approach contributes theoretically to the field by integrating classic marketing concepts with advanced analytical methodologies, while offering significant practical implications for managers and strategists in the university setting.