Evaluation of the implementation quality of the  Augmented Reality project at the National University of  Chimborazo, based on the Neutrosophic SERVQUAL  mode

José Luis Erazo-Parra; Christiam Xavier Nuñez-Zavala; Lisbeth Reales-Chacón; Diego Marcelo Reina-Haro; Miguel Ángel Duque-Vaca; Bladimir Enrique Urgiles-Rodríguez; Andrea Carolina Peñafiel-Luna; Paúl Adrián Córdova

Authors

José Luis Erazo-Parra National University of Chimborazo, Riobamba, 060101, Ecuador.
Christiam Xavier Nuñez-Zavala National University of Chimborazo, Riobamba, 060101, Ecuador.
Lisbeth Reales-Chacón National University of Chimborazo, Riobamba, 060101, Ecuador.
Diego Marcelo Reina-Haro National University of Chimborazo, Riobamba, 060101, Ecuador.
Miguel Ángel Duque-Vaca Higher Polytechnic School of Chimborazo, Riobamba, Ecuador, 060101, Ecuador.
Bladimir Enrique Urgiles-Rodríguez Higher Polytechnic School of Chimborazo, Riobamba, Ecuador, 060101, Ecuador.
Andrea Carolina Peñafiel-Luna Ambato Technical University, Ambato, Ecuador.
Paúl Adrián Córdova Ambato Technical University, Ambato, Ecuador.

Keywords:

Higher Education, Augmented Reality (AR), SERVQUAL, single-valued triangular neutrosophic number, Neutrosophic SERVQUAL model, Likert Scale.

Abstract

. This work explores the integration of contemporary educational practices, highlighting Augmented Reality (AR) as
an innovative tool at the National University of Chimborazo, La Dolorosa campus, Ecuador. An AR environment based on QR
codes has been developed to improve campus navigation. The state of the art was studied to obtain location requirements, create
the environment with CoSpaces and Autodesk Maya, and verify user satisfaction through a survey. A usability test was conducted
at the end of the product. The ADDIE methodology (Analyze, Design, Develop, Implement, and Evaluate) was used to create
the product, where each phase contributed to the implementation of Augmented Reality. In analysis, innovative ideas were investigated and generated; in design, the immersive environment was structured; in development, Autodesk Maya was used for
3D modeling and CoSpaces for programming; in implementation, a QR code was generated to share the product, and it was
evaluated through user feedback. The proposal offered an immersive environment that allowed a better understanding of the
blocks of the UNACH La Dolorosa campus. Specifically, in this article we address the problem of evaluating the quality of the
product. To do so, we conducted a survey of 30 students about their satisfaction with this product and its usefulness for student
life. We agreed that this presents the challenges (1) There is indeterminacy and uncertainty in the opinions, (2) It is necessary to
use a widely accepted method of quality evaluation. That is why we applied the Neutrosophic SERVQUAL model for higher
education found in the literature.

DOI: 10.5281/zenodo.15036606