Effectiveness Analysis of Information Dissemination on Social Media Using a Neutrosophic Offsocial Propagation Network Model
Keywords:
Neutrosophic sets; Neutrosophic Offsocial Propagation Network Model (NOPNM); Information Dissemination; Effectiveness AnalysisAbstract
Social media platforms amplify information dissemination but struggle to
model extreme viral trends and harmful content, as traditional models like fuzzy sets and
PageRank are limited to a [0,1] range. The Neutrosophic Offsocial Propagation Network
Model (NOPNM) addresses this by leveraging Neutrosophic Offsets, Offgraphs, and
Offmatrices to represent truth (reach), indeterminacy (uncertainty), and falsehood (harm)
in [-2,2]. Neutrosophic theory's extended range outperforms traditional methods,
capturing complex dynamics for precise analysis. NOPNM models users or posts as nodes
and interactions as edges, using novel operators and metrics grounded in neutrosophic
logic. A Twitter case study (SocialImpact2025, June 1-August 31, 2025) validates NOPNM,
demonstrating 44% and 53% improvements over fuzzy and probabilistic models,
respectively. NOPNM equips content creators with influencer selection tools, platform
managers with misinformation detection, and researchers with predictive modeling
capabilities.
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