Multi-Valued Rough Neutrosophic Set for Visual Quality Optimization Analysis of Packaging Design Based on Emotional Interaction

Abstract

 Packaging design is essential for both product protection and customer emotional 
involvement in the age of experience-driven consumption. Through the prism of emotional 
engagement, this study offers a thorough visual quality optimization analysis of packaging 
design. The study finds important visual components, like color, font, form, and interactivity, that 
affect emotional reactions and decision-making behavior by fusing theories of emotional design 
with digital assessment frameworks. Several packaging design options are assessed and ranked 
using an uncertainty technique. These criteria include visual appeal, user engagement, emotional 
resonance, and the efficacy of brand communication. This study uses the Multi-Valued Rough 
Neutrosophic Set to rank the alternatives and overcome uncertainty. The results demonstrate 
how crucial it is to use emotional appeal in visual design tactics to improve consumer loyalty and 
brand identification. In the end, our research advances emotionally intelligent packaging 
methods that balance psychological effect and aesthetics. 

DOI: 10.5281/zenodo.16183506