Artificial Intelligence in Cuban Audiovisual Production: An Approach to Technological Sovereignty Evaluated through Neutrosophic PEST-FODA Analysis

Abstract

This article aims to respond to the need to generate a public policy for the regulation of artificial intelligence (AI) use in Cuban audiovisuals from technological sovereignty through a neutrosophic PEST-SWOT analysis. After a theoretical-contextual study composed of the history of AI, its scientific and technological bases and the ethical and regulatory issues of use, international experiences and studies and the current state of affairs in Cuba (comprised of technology based barriers, training impediments and absence of a specific regulatory approach), the research takes place through triangulation via a mixed-methodology where theoretical and empirical approaches are integrated with neutrosophic PEST-SWOT analysis. Thus, theoretical and practical results are systematized, attributing truths, degrees of indeterminacy, and falsities to PEST components—political, economic, social, technological, environmental, and legal—and SWOT elements—strengths, weaknesses, opportunities, and threats. The ultimate proposal is to generate a public policy with a protocol of operation that would allow for ethical, regulated, and effective use of AI in the radio and television space for not only national development of audiovisual solutions but also as a contribution to regional dialogue on technological sovereignty and digital ethics.