Neutrosophic Communication Pathways Model: Exploring the Dissemination of Excellent Traditional Chinese Culture in the Age of New Media

Abstract

The rapid expansion of new media has transformed how traditional cultures are 
communicated, interpreted, and recontextualized. Excellent traditional Chinese culture 
(TCC), rooted in classical philosophy, aesthetics, and ritual practice, now circulates widely 
across digital platforms, yet it is often simplified, commercialized, or overlooked. 
Classical communication models struggle to capture this complexity because they 
presuppose determinacy and stable reception. This paper introduces a novel 
Neutrosophic Communication Pathways Model (NCPM) that integrates neutrosophic 
measure/probability, neutrosophic analysis (precalculus/calculus), and tree-structured 
Indeterm/TreeSoft concepts to represent three concurrent audience pathways: positive 
(acceptance), neutral (indifference/uncertainty), and negative (rejection/distortion). We 
formalize the model, define operational indicators using neutrosophic measures, and 
aggregate reception across a hierarchical attribute space (platform, audience, language, 
context) using a non-temporal neutrosophic integral over a TreeSoft-like structure. A 
focused case study on Chinese calligraphy demonstrates application via a Neutrosophic 
Authenticity Score (NAS) and a pathway-wise intervention protocol. The study 
contributes an original, generalizable framework for cultural dissemination under 
uncertainty and neutrality in digital environments. 

DOI: 10.5281/zenodo.16934889