An Intelligent Decision-Making Model to Analysis and Assess the Strategies of International Business Administrations Under Neutrosophic Environment

Abstract

Global company management relies heavily on the techniques developed in the field of
International Business Administration. This paper summarizes the most important strategies used
by companies to deal with the challenges of doing business on a global scale. It stresses the
necessity for localization and adaptation to accommodate varied market preferences and
underscores the relevance of market entrance techniques including exporting, licensing, and
foreign direct investment. Strategies for obtaining economies of scale and uniformity across
markets are examined, along with the role of standardization and global integration in doing so.
The need to develop one's cross-cultural competency as a means of appreciating and valuing one
another's cultural backgrounds is emphasized. Approaches to logistics, procurement, and
distribution management at the global level are explored. The authors argue that strategic
partnerships and joint ventures might be used to tap into local expertise and infrastructure. This
paper used the neutrosophic set integrated with the multi-criteria decision-making (MCDM) tools
to analyze and evaluate the various strategists. The TOPSIS and VIKOR methods are used to rank
the alternatives and obtain the most suitable strategy. This paper used ten factors and seven
strategies to be evaluated and analyzed. These elements are applied in experiments to use the best
strategy in the organization