Evaluation Strategies of International Business Administration in the E Commerce Sector Using Single-Valued Neutrosophic Sets

Abstract

In today's digitally connected and globally interconnected corporate world, the assessment of 
International Corporate Administration in E-commerce is of the utmost importance. To help with 
the evaluation of such a program, this paper summarizes important topics. The evaluation covers 
a wide range of topics, such as strategies for entering and selecting markets, digital marketing for 
acquiring customers, logistics and supply chain management, payment, and security systems, 
customer experience and retention, data analytics for measuring performance, communication 
across cultures, and continuous learning. When considering an International Business 
Administration program in E-commerce, prospective students should take these factors into 
account. This will help them make informed decisions and ensure that they gain the knowledge 
and skills needed to succeed in the complex world of international e-commerce and make a positive 
impact on global businesses. So, we proposed a single-valued neutrosophic framework for dealing 
with uncertain information in the evaluation process. We used multi-criteria decision-making 
methods named the AHP and WSM methods. The AHP method is used to compute the weights of 
criteria. The WSM method is used to rank the alternatives. We used 15 criteria and 10 strategies 
in this study. We performed a sensitivity analysis to show the stability of the results.